Newspaper Industry Analysis Essay Example | Topics and Well Written Essays - 2000 words

Newspaper Industry Analysis - Essay Example However, the effects of the internet are variant and do not affect the Indian newspaper industry and other developing economies. Table of Contents Introduction 5 Findings 6 Description and Benefits of PEST Analysis 6 PEST Analysis for the Newspaper Industry in the Developed Economies 7 Political Factors 7 Economic Factors 7 Social  Factors 8 Technological Factors 9 The Meaning of the PEST Analysis for the Newspaper Industry 9 SWOT Analysis of the Guardian 10 Strengths 10 Weaknesses 10 Opportunities 11 Threats 11 Describe Lewin’s Field Force Analysis 11 Field Force Analysis for the newspaper industry in the developed world concerning the use of the internet 12 Driving Forces 12 Restraining Forces 12 Recommendations to Reduce the Strength of the Obstacles 12 The Indian Newspaper Industry 13 Conclusion 13 References 15 Introduction In the developed economies, the newspaper industry is going through a period of change. Yet whilst the industry is going through a period of change in the developed economies, in other economies such as India the story is different. The modern newspaper industry is facing structural challenges and fundamental transformations where they experience a long-term decline in circulation volume in paid titles as advertisers move to modern means of advertising. As such, newspaper publishers across the globe are facing a decline in: Newsprint prices Advertising revenues Titles Circulation Notably, the innovation and adoption of the internet derive the greatest losses to the newspapers where in developed economies circulation has been falling for a long term (PricewaterhouseCoopers 2009, p. 9). However, in other countries like India, newspaper sales are rising (Mallet 2013, p. 1). Notably, most young people are spending most of their time in the internet where they get the news online instead of reading newspapers (The Economist Newspaper Limited 2006, p. 1). Although, newspapers are yet to shut down in large numbers, we can expect that in the near future, most of the largest newspapers will close business especially in America. Nevertheless, the newspaper publishers are still trying to remain afloat and reduce operational costs by: Spending less on journalism Investing in free daily papers Trying to attract younger readers Trying to create new businesses on- and offline Raising the price of their subscriptions and news-stand copies The Guardian is a British national daily newspaper, which started publishing in 1821. The Guardian has grown to a national paper that deals with a complex organisational structure and international multimedia and web presence (Guardian News and Media Limited 2013, p. 1). Indeed, it is one of the world's best-selling international weekly newspapers, which provides relevant and updated information on international news, politics, entertainment, culture, and comment (Guardian News and Media Limited 2013, p. 1). More than 200,000 people in over 100 countries read the Guardian Weekly (Guardi an News and Media Limited 2013, p. 1). To analyze the position of the newspaper industry in the current scenario, I will use the PEST analysis and Lewin’s Field Force Analysis. I will also use the SWOT analysis to analyze the British newspaper The Guardian. Findings Description and Benefits of PEST Analysis The PEST analysis will refer to the analysis of macro-environmental factors that influence the newspaper industry which include: Political Economic Social Technological analysis The PEST